Voice Search Optimization is a rapidly emerging element of SEO that’s essential for any modern digital marketing plan. As more and more people conduct voice searches on their mobile devices, optimizing your site for this type of query is essential if you want to expand your audience and boost conversion rates.
Voice search refers to a request made by a device such as a smart speaker or Echo to obtain information from websites, apps, or any other source of digital media. It usually involves making an oral query and the device will read back the response aloud or display it on its display (if available) for user’s enjoyment.
Voice assistants have become increasingly popular, so it’s important to optimize your website for voice searches. Doing so can help boost your brand’s ranking on Google and other major search engines.
First and foremost, make sure your site loads quickly enough on a voice searcher’s device. On average, processing time for voice queries takes around 30 seconds, so speed is essential. To improve speed on your site, utilize tools like Google PageSpeed Insights to determine how it can be made lighter and improve page performance in general.
Second, ensure all data on your website is correct. This includes business names, addresses, hours of operation and more; these should all be correct so that voice search engine users can easily locate your website in results.
This is an essential step, as Google relies on your Google My Business listing for voice searches. Without a valid profile, any data they have about your business could be inaccurate.
If your business is a local one, having an actual physical location and being the correct contact point for customers is essential. You can include your phone number in ad extensions so that people can reach you when conducting voice searches.
Consider adding an FAQ section to your website in order to answer questions asked by voice searchers. Doing this can help build trust with customers and boost engagement rates.
Voice search optimization is becoming more and more popular, featuring long-tail keywords. These targeted terms tend to have higher conversion rates, making them ideal for increasing your rankings on Google.
One common reason people opt for long-tail keywords is due to their lower competition. However, it’s essential to remain cautious and not overdo it.
It is essential to recognize that voice searchers are different than web searchers, so your strategy should prioritize user experience over just SEO. The best way to reach them is by crafting content which answers their question directly.
